Building a User Base for Job Aggregator Sites
Google search has been the go-to destination for all of us wanting to find anything, whether it is information, contact details, or something completely random. It is, therefore, hardly surprising to see companies and businesses scouting for talent on Google search. The same applies to candidates looking for jobs. Job aggregator sites make it easy for both job seekers and job posters to find what they are looking for. However, it is vital to build a user base first for the job aggregator sites to be successful. Here’s how that is possible.
Optimizing pages with relevant content
This is sure to be a fundamental item on things to do in order to successfully build a job aggregator user base. Every page of your site needs to contain content that is rich and relevant to get search engine visibility. Understanding how optimization works, one would need to include content that is concise and keyword specific, and descriptive. In case of pages that do not stand by this criterion, you can always prevent page indexing.
Redirecting your 404s
Ever visit a page that takes you straight to 404? We’ve all been through and know exactly how frustrating it can be. Ensuring that your site visitors do not face this dilemma is vital. While these may not affect your rankings, redirecting your 404s or restoring the error page as soon as you notice a glitch can prevent your user base from abandoning your site mid-way. The right tool can help you maintain the functioning of your job aggregator sites.
Optimizing images
Apart from optimizing content on your job aggregator sites, it is also crucial that you optimize the images that go on the site. From sizing it right to adding the necessary titles, keyword-specific descriptions, tags, etc., the optimization can help direct your audience to your site through the Google image search option. While this is an indirect route, it certainly works in your favor.
Ensuring faster site for better usability
Although the speed of your site may not affect the visibility of your site, it very well may lead get you other benefits. With a great user experience owing to the speed of the site, there are higher chances of conversion. By optimizing images, eliminating unnecessary data, and using relevant plug-ins only, you can ensure an improvement in the speed of your job aggregator sites.
Giving structured markup a go
This is an aspect of optimization that isn’t quite as simple but very effective at the same time. Giving structured markup a chance can allow you to have a more organized structure for relevant data that is ideal for your users to interact with your site. With the right tools, you can have a more SEO-friendly data structure that aids your aim to build a successful user base.
With a goal to drive more traffic on to your site, all of these factors can take you a step further in helping you build a user base that is accessible, user-friendly, and successful.
